They continue to play a critical role in the marketing mix and remain a sought-after constituency. But wher...
When Kaepernick's ad was released on Monday night, social media quickly lit up with excitement. But there w...
Ephemeral marketing is a big trend in social media advertising. You may know it as “stories.” Snapchat star...
Ephemeral marketing is a big trend in social media advertising. That's just another term for social media “...
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You...
According to a study by Mediakix, an influencer marketing agency, 93 percent of sponsored posts made by the...
Deep learning is completely transforming the way marketers advertise their products and services. We, as a...
Advertising on free-to-air television is more effective in the 2010s than it was in the late-1990s thanks t...
First reported by Darren Rovell of ESPN, the ad broke on social media earlier today and is a close-up of Ka...
In a study conducted last summer by Catalyst, the search and social media marketing company, only 15 percen...
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