Despite industry concerns about social media platforms like Facebook in the wake of data-use scandals, soci...
Back ten years ago, it was the digital side that was questioned and occasionally mocked by some of the more...
By Christine Regan Davi. Celebrities, social media stars, and other online personalities have taken a hit t...
The IAB South Africa, the Advertising Standards Authority (ASA) and Terry Murphy of the Marketing Mix, as w...
Land Rover is expanding the bounds of digital marketing in the auto industry by devoting a well-produced se...
Lisa Peyton, Global Social and Immersive Media Strategist, Intel: Consumers are inundated with messages 24/...
I came across a statistic a couple of weeks ago that intrigued me. According to a Journal of Marketing stud...
With social platforms' ads managers, you can apply paid media to create lookalike audiences or microsegment...
Unlike traditional advertising methods, social media is a long-term strategy which is often a scary thing t...
Unlike the wide net model of television or magazine advertising, social media influencers provide truly pre...
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