Along with the TV campaign, Warner has done the usual blocking-and-tackling online and via social media. Th...
With more companies evaluating their ad spend and marketing budgets, many believed they should gravitate to...
Coinciding with the pre-roll ads are additional social media content and traditional OOH advertising to pro...
Bick said she left her job at Google three years ago when influencer marketing was seeing an influx of adve...
Social media has become a de facto advertising platform for Phoenix businesses. But many still may be opera...
“Social media and paid search allow you to reach users on the main platforms they use: Facebook, Instagram,...
As the influencer advertising market has grown, it has attracted scrutiny from regulators around the world...
The need to change is driven by the fact that brands need to diversify their media mix to include more earn...
New Delhi: Rediffusion, the 45-year-old Indian agency behind iconic campaigns such as Gold Spot 'The zing t...
LONDON (Reuters) - Celebrities and influencers who endorse products without labeling their social media pos...
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