The World Federation of Advertisers recently questioned multinational brands with responsibility for a comb...
Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and...
A typical mid-sized business puts about 35 percent of their overall marketing budget towards online adverti...
For years, there has been speculation about the demise of email as an effective marketing channel. After al...
In 2003 he started AdECN, the world's first online ad exchange where media publishers could sell their inve...
As George Mans of Omnicon's Resolution Media performance marketing division told MarketWatch: “If Google is...
There are good reasons for the shuffling of features: The Cambridge Analytica fiasco exposed the social-med...
The advent and increasing popularity of search engines and social media advertising has transformed how con...
... spending millions of dollars paying people with large social media followings to promote their brand, a...
... and customer service communications, Elkadi has been chief commercial officer for Ontario International...
Read more..
