In the advertising industry, common marketing strategies are becoming harder to execute. For starters, let...
Both small and large businesses see engagement as the number one way to measure ROI of social media adverti...
“It's a priority for us to improve our digital shopper engagement tools with SEG Media Hub at the center of...
Like many social media infuencers, "Lil Miquela" posts photos of herself wearing high-end designer clothing...
Consider PPC and social media ads. Recent Facebook changes have caused many marketing headaches, but it's n...
Founded in 1997, Out There Advertising works with a variety of local and national accounts. The agency prov...
The occasion was the annual Cannes Lions advertising festival and the goal, as usual, was to fete the indus...
But once US-based Federal Trade Commission (FTC) introduced its guidelines for social media marketing in 20...
This week Italian luxury powerhouse Valentino was hit by the opaque advertising rules of Weibo, a Twitter-l...
Advertisers used to create ads for the masses, that would only target a very small percentage of their demo...
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